Case Study | Mark Martin Museum

Back Story | The Mark Martin Museum
Mark Martin began stock car racing at the age of 15 on local Arkansas dirt tracks in a car built by his father. He moved up to the V-8 division in 1976 and began racing on asphalt later that same year. In 1989, he won his first NASCAR Cup race at the North Carolina Motor Speedway. He is one of only six drivers to win four races in a row, at Watkins Glen International, Michigan International Speedway, Bristol Motor Speedway, and Dover International Speedway. In 1997, he broke the all-time Busch Series record to win the race.
Mediarail Design was asked to join the effort in creating a museum that would encapsulate the racing career of Mark Martin. Our responsibility was to create all the visual collateral that would be displayed, which included his early racing diaries, photo albums, newspaper articles, large format images, and pictorial murals to be used as back drops for the race cars.
The creative direction was to develop a "walk-through timeline" experience for his fans to enjoy. In his 30 plus year career of racing Mr. Martin has 35 Sprint Cup victories, 41 poles, 356 top-10 finishes and 224 top fives.

Entrance to the museum with Mark Martin's race diaries in front of the counter.

Mark drove for owner Jack Roush from 1988 to 2006. In 2005, Mark Martin won the Nextel All-Star Challenge in the Viagra Ford car.

A partial view of the 8ft. by 52ft. timeline mural depicting Mark Martin's career.

(Left) Vertical dioramas with a collection of photos based on year. (Upper right) Mark Martin's race diaries were scanned page-by-page and encased in plastic, so fans can get a glimpse into his early racing career. (Lower left) The fan lounge displays newspaper articles and other memorabilia of Mark's achievements.

Martin's 2005 IROC vehicle, which he used to win his record fifth championship. Mark raced in the IROC racing circuit from 1990 to 2006. In 47 races, he compiled 13 wins, 37 top fives, and 44 top tens. The back drop mural used photographs of his wins in victory lane to create a collage in chronological order.

Mark Martin won his first NASCAR Winston Cup race In 1989 at the Rockingham North Carolina Motor Speedway in the Stroh's Light Ford. The mural in the background was created from Mark Martin's personal photographs.

Final Story
Along with cars that include monitors to tell the story of their racing history, there are a variety of other racing mementos on site, including around 100 trophies and several of Martin's racing helmets and fire suits, which are encased in glass and line the walls of the museum. The fire suits put the sport in perspective, drawing attention to the fact that racers compete in a car that reaches speeds near 200 miles per hour with temperatures in the vehicle which can approach well over 150 degrees Fahrenheit. Many photos and newspaper articles are also present, which document Martin's climb to NASCAR success.
Today, thousands of fans across the country have toured the museum and purchased merchandise at the on-site store. The museum has become a prime tourist attraction for Mark Martin and NASCAR fans traveling through Arkansas.
We could have put the museum anywhere," added Martin. "But I wanted to bring all of it home. It means a lot to me and I'm excited to share what I've been lucky enough to experience with everyone."
(Photo: 1990-1991 Folger's Coffee Ford race car)

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